![]() ![]() It will just enrich what we see,” says Bocking. “AI is really important to everybody producing media content. “Equally, we can add that into what we provide to audiences.”īoosting the metadata produces better and wider connections. “So what can we deploy to help search and discovery, and to get more from material as it comes in? If we can use things that look at objects, do speech to text, and facial and voice recognitions, that means the journalist can plug into that and get a wider view of the content within the BBC,” he adds. “The BBC gets a massive amount of content in, but how do you make sense of it all? Journalists are great at telling stories, but sometimes they are not so good at entering the metadata. With digital sometimes you have to turn on a sixpence in terms of agility, so those APIs are flexible for when a new format appears,” he says.ĭoes AI offer advantages to BBC newsrooms? “It is something we are looking very hard at,” says Bocking. “We are moving to a structure on our systems with very open APIs. Most of our production systems are quite refined, but as we try and wedge together digital and broadcast platforms, you end up with inefficient workflows. The majority of the time it will be different for mobile, different for web. ![]() “The publishing piece is slightly different and the way you cut the story. “The tools we provide to all journalists are the same basically,” says Bocking. ![]() ![]() “AI will be very important as material comes in” - Andy Bocking, BBC “We join most of this together with a bit of in-house systems engineering called Davina, which sits across all that content as an interactive news archive.”īeing the BBC you expect to find custom apps everywhere – like PNG (portable news gathering) allowing any journalist with a smart phone to send story media straight into Jupiter, and Telescope, which allows journalists to check the valuation of their stories. Scotland is Avid, Wales is Jupiter, and Northern Ireland is Cinegy/Avid. ”The English regions are Quantel plus IBIS. The BBC’s Jupiter is our intelligence over the top, with Quantel (SAM) sitting underneath it. Support for additional third-party NRCS ensures production teams can access the full power of MediaCentral including the ability to collaborate remotely, accelerate workflows and produce content faster for all outlets without having to change their newsroom system, the companies said.He says: “In this building (NBH) I have got VCS for audio and Jupiter for video. They can get started straight away-without extensive training, loss of productivity, or any complications associated with deploying a new NRCS-and gain the ability to create better content faster directly within the systems they already rely on.” “By opening up MediaCentral to a wider range of newsrooms, we’re bringing the platform’s extensive capabilities right to journalists’ fingertips. “Avid’s innovation strategy for newsrooms centers on driving more openness to help customers get more performance out of their infrastructure,” explained Raul Alba, director of product management, Avid. The integration with the industry’s leading newsroom computer systems (NRCS) – also including AP ENPS and Octopus – means that MediaCentral now empowers more production teams around the world to enhance their news content creation workflows, Avid said. ![]()
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